The pet boarding app

PetINN

Project Role
Business Sector
Customer to customer (C2C) platform where they can avail themselves to find places for their pets to board through an app.
Pet care industry
UX & UI Designer
Product Type
Group members with me
Nandhini Ashok, Jyoti Tyagi, Ramanna Shrinivas, Chirag Bansal, Vishnudev.S, Chandan Singh Shekhawat

About the Project

This project was a classroom project at NID Ahmedabad in the course of Design Management 3 in semester 4. The purpose of the academic project was to come up with a business design model for the indian market where they have a chance of successful business. This project involved a group of students where everyone played their role as different designation, I was hypothetically the C.E.O. of this group and academically the only Graphic Designer in this group. We came came up this model after various brainstorms and discussion. Above all at the end of this session we were concluded to be the best business model among the batch of M.Des 2019.

PetINN the pet boarding business where customers were capable to find the nearest local pet boarding facilities through an app. This business model also included a transportation facility that was optional to avail via this app where they can let their pets travel safely and the PetINN recommended facilities would also include lot of safety measurements, security equipments and other pet care products through it.

Pre Project Observations

WHY ? ( Problems Identified / Need )

  • Difficulty in finding pet boardings at times of need for pet owners
  • Very limited corporate boarding options, limited to major cities. (Tend to be full with accommodation).
  • Majorly catered to only dogs, cats to a lesser extent.
  • Smaller scale/individual boarders promoted only through word of mouth.
  • Different pet boarding spaces can accommodate different pets - birds, fish, rabbits, etc.
  • Owners not comfortable with boarding pets with anxiety with a larger group of animals.

WHO ? ( User Segments )

Service Users
  • Pets
  • Pet owners
Service providers
  • People with free space and/or ability to take care of pets.
  • Small scale boarders.
  • Existing larger scale establishments.

WHAT ? ( Business Potential )

  • Providing a platform for pet owners to connect with pet boarders.
  • Subscription based service for pet boarders, also taking a cut from their transaction(s).
  • Subscriptions for the other business that collaborate with the app.

HOW ? ( Tentative Creative Solutions )

  • Providing a platform for pet owners to connect with pet boarders.
  • Connect to pet essentials (veterinarians, food and health care product, Pet groomers).
  • Can be limited to one or two animals in a space, in case of pets with anxiety.
  • Rating based system to understand possibilities.
  • Mating, playdates for pets.
  • Pet owner community for pet care.
  • Pet events, adoption drives etc.

Marketing

Our Business Model

Per day fee - 500 INR
Transaction fee of 25%
125 INR per day
Avg. Indian travels 5.6 times
a year / 23 Days

Marlet size

3572+ crores pet industry in india
  • 2907+ crores food and pharmacy
  • 675+ crores others

    Market Validation

    • 25 million pet owners in India 2020
    • 7000 INR average spending per month

    Service providers

    • people with free space or ability of take care of pets
    • Small Scale boarders
    • Exsisting large scale establishments
    2875 INR per pet per year

    Assuming only 10% of people use the app

    575 crores INR

    income per year

    Branding

    Logo

    Typography

    Aa

    Baloo 2 ( Bold )
    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

    Colour Palate

    Yellow Occur
    ECB533

    Violet
    2C315A

    Grey
    A5A5A5

    Thank You !